Louis Vuitton Taps Mulan’s Liu Yifei as Brand Ambassador
BRING HONOR TO LVMH: Chinese American actress Liu Yifei is the new face of Louis Vuitton in fake louis bag China.
The brand revealed Friday on its Weibo account that Liu, who recently gained global recognition with Disney’s remake of “Mulan,” will join the likes of Naomi Osaka, Alicia Vikander replica louis vuitton , Emma Stone, and La Seydoux, and feature in the brand’s spring 2021 campaign replica louis vuitton bags , directed by Nicolas Ghesquire, the brand’s artistic director of women’s collections.
Her 68 million Weibo fans filled the announcement post with cheap louis vuitton bags from china photos of online order confirmations and shopping receipts, and praises for the endorsement.
While many in the West might know of Liu from the panned “Mulan” remake or her public support for Hong Kong police during the city’s pro democratic social unrest, in fact, she has been a popular actress in replica louis vuitton bags mainland China for almost two decades.
She rose to fame at the age of 16 for playing the lead character in the period romance drama “The Story of a Noble Family” in 2003. Liu later played Wang Yuan and Xiaolongnv in Louis Cha’s wuxia novel TV adaptations “Demi Gods and Semi Devils,” and “The Return of the Condor Heroes,” respectively, which earned her the nickname “Fairy Sister” for her otherworldly beauty.
Liu is no stranger to the world of luxury. She has been the face of Chanel, Dior, and most recently, Armani and Chaumet in the market. She also holds a global ambassadorship contract with Shiseido.
Louis Vuitton has been a key driver for LVMH Mot Hennessy, with the brand reporting better than expected results in the fourth quarter of 2020.
The group said organic sales at both of its star brands, Louis Vuitton and Dior, grew by double digits in the last two quarters. Profitability at Vuitton remains “exceptional” and Asia saw double digit growth in the second half, the company noted.
With Liu representing Ghesquire’s vision in China, adding to Kris Wu’s endorsement for Virgil Abloh’s men’s wear line, LVMH has a good reason to be “cautiously confident” for 2021.
But keep in mind that appointing brand ambassadors in China can be a double edged sword for brands that are looking to raise awareness and build connections with Chinese consumers.
Last week, Prada was under fire in the country as its newly appointed brand ambassador Zheng Shuang was accused by her ex boyfriend of considering forcing their surrogate mothers to terminate their seven month pregnancies. Her irresponsible behavior was met with heavy criticism online and from entertainment industry regulators. For the latest news, follow us on Twitter, Facebook, and Instagram.
South China Morning Post
China US tension: American commander seeks US$27 billion to hold back PLA in the Indo Pacific
The commander in charge of United States military operations in the Indo Pacific has asked the US Congress for more than US$27 billion in extra funds for new military construction and to boost cooperation with allies to maintain an edge over China. Submitted to Congress on 1:1 replica handbags Monday, the proposal by Indo Pacific Command chief Admiral Philip Davidson outlined a total of US$27.3 billion in additional spending, including US$4.6 billion for the Pacific Deterrence Initiative for next year and extra funds for new missiles and air defences, radar systems, staging areas, intelligence sharing centres, supply depots and testing ranges throughout the region, as well as exercises with allies and partners between 2022 and 2027, Defense News reported, citing an unclassified executive summary of the report by the Indo Pacific Command. In the report 1:1 replica handbags , Davidson proposed to build a US$2.3 billion constellation of space based radars that could serve Aegis Ashore and the Palau system. He seeks US$206 million for “specialised manned aircraft to provide discrete, multi source intelligence collection requirements” across the region, along with US$3.3 billion for ground based, long range fires reaching over 500km (310 miles). The US “requires highly survivable, precision strike networks along the high quality replica handbags china first island chain, featuring increased quantities of ground based weapons,” Davidson wrote, as reported by Breaking Defense digital magazine. Last year in a report to Congress, Davidson proposed spending an extra US$18.5 billion until 2026 based on the idea of a Pacific version of the European Deterrence Initiative, a special fund to deal with Russia in Europe. China and Indo Pacific in US military sights as Pentagon takes fresh look at forces In a conference on Monday, Davidson aaa replica designer handbags also called for major investment for training replica louis vuitton bags from china between the US and allies. “We must convince Beijing that the costs to achieve its objectives by fake louis bag military force are simply too high,” Breaking Defense reported Davidson saying. Davidson is expected to formally roll out the report at an event on Thursday hosted by the American Enterprise Institute, a Washington based think tank. Observers in China said the latest proposal by Davidson was part of efforts by the Pentagon to enhance posturing against China. “Apparently it is targeting China,” said Liu Weidong, a US affairs expert from the Chinese Academy of Social Sciences. “I don’t think China would go toe to toe but would continue to carry out its own plan to develop its military capacity.” Song Zhongping, a Hong Kong based military commentator, said Beijing was also prepared to deal with growing Fake Louis Vuitton Replica Bags challenges from the US. “The People’s Liberation Army is developing new types of weapons, including hypersonic weapons, to counter the offensive and defensive military strategy by the US,” Song said. Military rivalry between China and the US continues to grow under the Biden administration. On Monday, US Defence Secretary Lloyd Austin hosted the first meeting of the new China Task Force at the Pentagon, during which he provided some Perfect Quality Louis Vuitton Replica “initial guidance” for what both the White House and the Pentagon have described as a “sprint” to identify priorities in its competition with China. Monday’s meeting “is intended to formalise the mission, timing and outputs of the task force as they work towards a high quality designer replica handbags wholesale baseline assessment of departments, policies, programmes and processes on China related matters,” Pentagon press secretary John Kirby said, adding that the task force was expected to complete its work within four months. Additional reporting by Kristin HuangMore from South China Morning Post:South China Sea: PLA starts month long drill in push to modernise soldiers while resisting US operationsSouth China Sea: PLA stages live fire missile drill, US Navy on Paracels patrolSouth China Sea: how the US Navy aims to better home in on targetsChinese bombers in strike exercises after US escalation in South China SeaThis article China US tension: American commander seeks US$27 billion to hold back PLA in the Indo Pacific first appeared on South China Morning PostFor the latest news from the South China Morning Post download our mobile app.